about us

Salsa Sound is an innovative startup born out of extensive research at Salford University, UK. Initially targeting the broadcast audio market, we have developed & productised a set of tools which help automate & augment live sports audio mixing, providing a more engaging & immersive experience for viewers.

TECHNOLOGY
Our automated mixing algorithm uses artificial intelligence to analyse feeds from the existing microphones for content that matches predefined acoustic feature templates; it then localizes any detected ‘audio events’ in time & space using triangulation techniques from the available microphones.

APPLICATIONS
The information gained through this process can be used for current broadcast workflows providing a clean on-pitch feed to the sound supervisor or as part of an object-based audio stream where objects are tagged with (e.g. location & duration) metadata.

QUALITY & EFFICIENCY
Salsa therefore offers an enhanced listening experience to every viewer independent of their playout system as improvements are at the production rather than reproduction end. Additionally, as the on-pitch mix is automated, it frees up the sound engineer from ‘chasing the ball’ with console faders & allows them to focus on the more creative elements of creating a great sounding overall mix, it thus ensures consistent deterministic on-pitch mix quality across matches.

DATA
Our technology also provides a real-time data stream describing location & timing of all significant sound events (e.g. ball-kicks, whistle-blows). This data provides value in other (non-audio) parts of the broadcast chain, for example it can inform the automation of camera movements, automated graphic overlays, content tagging & rapid highlight & replay generation. We utilise audio information from the microphone feeds to provide added value right through the broadcast chain.

CONCLUSION
Until now much resource has been put into improvements in video quality for viewers (increased resolution & dynamic range), it’s time for an improvement in the audio. To some extent Dolby Atmos has provided this, but the real improvements of this are primarily for the very few of viewers with the requisite equipment. Salsa Sound addresses this by improving audio production quality & hence improves the sound for every viewer irrespective of playout system.

As well as broadcast solutions Salsa Sound also provide in-stadium audio solutions to enhance the audio experience and atmosphere for guests in corporate boxes adding value to the club brand and enhancing their premium stadium spectator offering.

Ben Shirley

Ben Shirley

Co-Founder Salsa Sound

Rob Oldfield

Rob Oldfield

Co-Founder Salsa Sound