about us

Salsa Sound develop technologies to enhance the experience of live sports broadcast for viewers. Using unique DSP methods Salsa technology tracks events in live sports events and uses this real-time data to produce an outstanding audio experience for both conventional and object-based broadcast. Currently Salsa is focused on football but will be extended to other sports.

Ben Shirley

Ben Shirley

Co Founder Salsa Sound

For the last 15 years Ben has managed projects in audio technology research at the Acoustics Research Centre at the University of Salford. This has included research on object-based audio, spatial audio systems, broadcast personalisation and accessible TV sound. Much of this research has been in collaboration with industry partners such as NBC Universal, DTS, Dolby, BBC, and organisations including Action on Hearing Loss, the RNIB and Ofcom. For the last 7 years his work has focused on object-based audio systems in the FascinatE Project, S3A and Salsa Sound.

Ben is also Senior Lecturer at University of Salford supervising projects in, and teaching audio production, post production and audio technology at MediaCityUK.

Rob Oldfield

Rob Oldfield

Co-Founder Salsa Sound

Having worked on several large-scale research projects looking at personalisation, interactivity and immersion in broadcast audio, Rob has a unique depth of experience in object-based audio from both a capture and reproduction perspective.

As an Audio Research Consultant at the University of Salford offering research and consultancy services in audio and acoustics to production, broadcast and gaming companies large and small. His core research interest is in object-based techniques and how they are applied to broadcast and spatial audio.

For the last 4 years Rob has been intensively looking into practical tools and solutions to create object-based audio for live sports broadcast resulting in the Salsa platform for real-time, live object-based capture for football and other sports.