Partnering with Manchester City FC we adapted our automated live sport mix solution (MIXaiR) to provide an enhanced immersive ‘Fan Experience’ headphone mix for games on City’s digital platforms. We virtually put fans in the best seat in the Etihad stadium from the comfort of their own homes using a fully automated enhanced sound mix.  

In a poll of 565 of the club’s fans, 2 in 3 stated a preference for Salsa Sound’s immersive audio mix due to its heightened atmosphere and feeling of being at the stadium